About

Hi, I'm Lora!

I’m the founder of Beyond the Square, a New York City travel planning and concierge service dedicated to creating personalized and memorable NYC experiences. After retiring from a 20-year career as a therapist in 2018, I transitioned into the world of travel — combining my deep understanding of people with my long-time love for New York City.

Throughout my career, I supported clients through periods of overwhelm and uncertainty, helping them find clarity and confidence. That same approach now guides the way I work with travelers. Planning a trip to New York can be exciting, but it can also feel daunting — and that’s where I come in.

Over the years, my frequent visits to the city sparked countless requests for tips, itineraries, and trip planning help. What began as casual advice quickly grew into a business, and today, I work with clients from around the world — from Australia to Ireland, Qatar to the USA — to plan custom NYC vacations that reflect their interests, pace, and travel style.

Whether you're looking for expert insight to guide your own planning or prefer a fully curated experience, my goal is to help you navigate NYC with ease and confidence. My hope is that you enjoy your time so much, you’ll be dreaming of your next visit before you even leave.

Want to know my favorite neighborhoods? Click here and here.